Pushing Paper Out the Door - New York Times

Is it just me, or is the Times tossing softballs for organizational nerds on purpose? Today's story on the ways people are purging paper from their lives gives lots of ink (digital, of course) to our friend, the Fujitsu ScanSnap, and comes with the kind of grand statements that no trend piece should be without:

[M]any families may be closer to entering a paperless world than they realize. Paper-reducing technologies have crept into homes and offices, perhaps more for efficiency than for environmentalism; few people will dispute the convenience of online bill-paying and airline e-tickets.