43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Gruber on "Rethinking Email"

Rethinking Email

Good insight from Chairman Gruber, related to the email system he's started employing since moving to Mail.app

...I can classify all incoming personal email into three broad categories: (a) messages that are either very important or very interesting; (b) messages that are utterly non-interesting; and (c) those which fall somewhere in-between.

The vast majority of my email falls into the latter category. Under my previous “system”, I let them pile up in my inboxes, under the assumption that some day I’d get around to answering many of them. Under the new system, if I don’t respond immediately after reading them, they go right into my archive. Out of sight, out of mind.

For folks who haven't crossed the line to where this realization really clicks, I understand that this can sound harsh, even uncaring. But once you have gotten into the habit, you realize the amount of bullshit you had been shoveling to yourself -- hoping that all that stuff in your inbox, which you knew in your heart you'd never do anything about, would just...what?...grow wings and fly a response back to its sender? It's daft.

It's so tough to be honest with yourself about your real situation with email, but once you've made the admission, you're weirdly freed up to communicate more authentically, and, in my experience, with a renewed enthusiasm.

About Merlin

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Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”




An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

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