43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

"Right Now, What Are You Doing?"

Right Now: What Are You Doing?

Right Now: What Are You Doing? I've started to become a lot pickier about where my attention goes as I observe what it means to my work when it drifts. But, I still have a long way to go. Long way.

Like a lot of people I have a bad habit of CMD-Clicking tab sets in my browser, which then spawns a dozen or more new panes of potential distraction, pointless horseshit, and 10,000 excuses not to focus on what I really want to be making right now.

I whipped up this (rather plain and inefficiently coded) page this morning, and stuck it into every tab set that I tend to abuse: as the first tab I see.

It's not a new idea, it's not particularly interesting or sophisticated, and it's certainly not anything you couldn't whip up for yourself (and better) in about 30 seconds. So, why share it?

Because, your brain needs a Dad. If this can help you, awesome. If your immediate reaction is to think, "Oooo...I know how I can add way more features like a social network and procrastination stats!" hang it up; you're already screwed.

Catch the drifting as it happens, refocus, then repeat as necessary. That's it.

Happy Labor Day, friends, and may you find yourself seeing that little page as seldom as possible.

About Merlin

Merlin's picture


Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”




An Oblique Strategy:
Honor thy error as a hidden intention


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