43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Attention Management

"Right Now, What Are You Doing?"

Right Now: What Are You Doing?

Right Now: What Are You Doing? I've started to become a lot pickier about where my attention goes as I observe what it means to my work when it drifts. But, I still have a long way to go. Long way.

Like a lot of people I have a bad habit of CMD-Clicking tab sets in my browser, which then spawns a dozen or more new panes of potential distraction, pointless horseshit, and 10,000 excuses not to focus on what I really want to be making right now.

I whipped up this (rather plain and inefficiently coded) page this morning, and stuck it into every tab set that I tend to abuse: as the first tab I see.

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Attention & Ambiguity: The Non-Paradox of Creative Work

Psychology Today: The Creative Personality

[via delicious.com/huxant, w/a reminder by Jack Shedd]

Some days, I can't decide how I feel about Mihaly Csikszentmihalyi (say: "chick SENT me high"). He's written some great stuff, but, sometimes, he mixes Big-Word academicspeak with anecdotal observation in a way that smells a little hokey to me.

So, although I'm trying not to audibly roll my eyes at a pop-psychology Top 10 list about creativity's "dialectical tension," I definitely am interested in one of his observations about the "paradox" of creative people.

Creative people combine playfulness and discipline, or responsibility and irresponsibility

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Closed Doors and Casualties in the "Coup d'attention"

'Weird how people bow, scrape, and apologize for the interruptors of their work. Corporate America is Stockholm Syndrome with a power tie.'

Last night, I got home from a lovely one-day trip to do some speaking, and I was catching up on a couple emails before I went to bed. One of the messages was a thoughtful note from someone who works in the US Government (and whose name, job, and identifying elements I'm changing to protect his or her privacy).

"Sally," I'll call her, likes the 43 Folders stuff, but has legitimate concerns about how all this "attention management" stuff might send a wrong or hostile message to her colleagues. It's a great point.

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Making Time to Make: One Clear Line

This article is Part 3 of a 3-part series about attention management for people who do creative work called, Making Time to Make.
Previously: Part 1, Bad Correspondence
Then: Part 2, The Job You Think You Have

Tick tock.Could an email recluse like Neal Stephenson just cowboy up by agreeing to a monthly chat session or the occasional visit to a fan forum? Sure, he could. Could a volunteer intern scan Neal’s email once a week for particularly wonderful notes? You bet. Could he even conceivably just drop all the blast shields, open a chat room, “livestream” from his desk, and then spend the rest of his life answering questions from people with nothing better to do? Maybe. Sure. But, probably not. He’s already told us as much, hasn’t he?

The point, from my perspective, is that Stephenson possesses the man-sized pant stones to declare precisely what the people who enjoy his work should expect from him. And, in so doing, he has drawn a clear line that some might find hard to love, but that is very easy to see, understand, and respect. No, he didn’t hire someone to answer his email, or get a kid to pretend to be him on Twitter, or install a Greasemonkey script that “autopokes” people on Facebook (I’ll leave you to guess which two of these I do).

Neal Stephenson essentially said, “Listen, gang, here’s what I’m going to make for you: novels.” And then, he went back to typing. To working. On work.

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An Oblique Strategy:
Honor thy error as a hidden intention


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