43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


Making Time to Make: One Clear Line

This article is Part 3 of a 3-part series about attention management for people who do creative work called, Making Time to Make.
Previously: Part 1, Bad Correspondence
Then: Part 2, The Job You Think You Have

Tick tock.Could an email recluse like Neal Stephenson just cowboy up by agreeing to a monthly chat session or the occasional visit to a fan forum? Sure, he could. Could a volunteer intern scan Neal’s email once a week for particularly wonderful notes? You bet. Could he even conceivably just drop all the blast shields, open a chat room, “livestream” from his desk, and then spend the rest of his life answering questions from people with nothing better to do? Maybe. Sure. But, probably not. He’s already told us as much, hasn’t he?

The point, from my perspective, is that Stephenson possesses the man-sized pant stones to declare precisely what the people who enjoy his work should expect from him. And, in so doing, he has drawn a clear line that some might find hard to love, but that is very easy to see, understand, and respect. No, he didn’t hire someone to answer his email, or get a kid to pretend to be him on Twitter, or install a Greasemonkey script that “autopokes” people on Facebook (I’ll leave you to guess which two of these I do).

Neal Stephenson essentially said, “Listen, gang, here’s what I’m going to make for you: novels.” And then, he went back to typing. To working. On work.

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An Oblique Strategy:
Honor thy error as a hidden intention


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