H2G2 on the Moleskine

BBC - h2g2 - Moleskine Notebooks - A1113346

Great Moleskine factoids and gentle mythos deflation, plus further evidence that you’re allowed to pronounce it as though you’re doing a Sylvia Poggioli impression.

The standard Moleskine Notebook measures 9 x 14cm and features the following: lightweight, acid-free paper, a foldable pocket in the back cover, a cloth ribbon attached to the spine to serve as a bookmark, and a woven elastic band attached to the back to keep the book closed when not in use. The name (officially pronounced mol-a-skeen-a, although it can vary) comes from the French spelling of ‘moleskin’, which the oilcloth covering resembles, and is a trademark of Modo and Modo.

I have recently started using...

I have recently started using the GTD strategy. Aside from the aesthetic value and simplicity, is there any huge selling point on this notebook? Yeah, I know it has a little elastic band on it, great for carrying notecards - but what else is there to this moleskine phenomenon?