43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Roger von Oech's 'Creative Think' home page

Creative Think

Whack Roger von Oech has authored several enjoyable business creativity books like A Kick in the Seat of the Pants and Expect the Unexpected or You Won’t Find It.

Visit the home page for his Menlo Park consultancy, “Creative Think.” Reload for a new “Oblique Strategies“-like tip for enhanced creativity, problem solving clues, or what Roger has called “a whack on the side of the head.”

Here’s one I liked:

Drop an Assumption

Columbus challenged the Spanish courtiers to stand an egg on its end. They tried but failed. He then hard-boiled one and stood it on its end. “That’s not fair,” they protested, “you broke the rules.” “Don’t be silly,” he replied, “you just assumed more than you needed to.” What can you let go of? What unnecessary assumptions can you eliminate? How would that change the way you view your issue?

Smart move also to put free, useful, fun content on your business’s home page (instead of the usual “mission statement,” “best of breed” spiel). Very cool.

Crystal's picture

Looks like he's incorporated his...

Looks like he's incorporated his "Whack Pack" onto his front page. They're an excellent tool that I find myself returning to in both my writing and in the marketing work that I do. The Creative Whack Pack is a very cool deck of cards that you can whip out whenever you need a new creative strategy to help you with what you are doing. Similar in ways to the "Oblique Strategies" but with more detail.

Plus its also interesting how the timeline for Whack and Oblique are similar and were, I'm sure, developed very independently from each other. von Oech first published "A Whack on the Side of the Head" in 83, about the same time that Eno & Schmidt were coming up with their cards. I'm always fascinated by how people can come up with similiar findings and ideas simultaneously yet unbeknownst to each other.




An Oblique Strategy:
Honor thy error as a hidden intention


Subscribe with Google Reader

Subscribe on Netvibes

Add to Technorati Favorites

Subscribe on Pageflakes

Add RSS feed

The Podcast Feed


Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »