43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

The _Not_-To-Do-List

52 Projects: A Not-To-Do List

I suspect Jeffrey’s Not-To-Do list could use a place over most of our desks some days.

A few I particularly liked:

  • Do not start wading through all the magazines you subscribe to but never read.
  • Do not go to IMDB to see who that actor was in that movie you saw the other night. Or what that girl from that show from way back when is doing now.
  • Do not search for gray hairs.
  • Do not post to your blog.
  • Do not start fantasizing about sex.
  • Do not start worrying about all the time you’ve already wasted.
  • Do not put on Prince and party like it’s 1999. (Well, okay, maybe ONCE, just to get you fired up about your project.)
  • Do not start going through your closet.
  • Do not organize your spice rack.

My concern, of course, is that staring at these would be a bit like fighting the “don’t think about biting your tongue” trick; it would be all I could do not to run and queue up “Let's Pretend We're Married”.

Merlin's picture

But just think, if everyone...

But just think, if everyone had “Do not post to your blog” on their lists, would we even be reading this list from a blog in the first place?

Depends. If the project at hand is “posting to blog,” then you’re right on task, right? :)

I look at the list as a way to catch yourself farting around when you should be doing something else; not as prohibition against everything you enjoy.




An Oblique Strategy:
Honor thy error as a hidden intention


Subscribe with Google Reader

Subscribe on Netvibes

Add to Technorati Favorites

Subscribe on Pageflakes

Add RSS feed

The Podcast Feed


Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »