43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

43F Podcast: The Myth of Multi-tasking

The Myth of Multi-tasking (mp3)

43Folders.com - "Multi-taskers" are really just splitting their time and attention into smaller slices than you; no one can really do more than one thing at a time. (2:34)

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…listening to a podcast is...

…listening to a podcast is way more time consuming and productivity-sapping than reading the equivalent post…

Uh, yeah. Transcripts? You’re all kidding, right? For a 3-minute podcast you require a written transcript?

It’s not a Papal Edict, people; it’s 180 seconds of caffeinated ranting.

With respect: if you don’t have 3 spare minutes to enjoy free audio content, then I’d humbly posit that podcasts may not actually be your bag.

Maybe someday, Sufficiently Advanced Technology™ can generate transcripts automagically, but that would be way too much manual overhead for such an informal product. Sorry, gang.




An Oblique Strategy:
Honor thy error as a hidden intention


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