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Blogs: Watching passionate thoughts evolve (in public)
Merlin Mann | Feb 15 2007
The Blogging Church
A few months back, Brian Bailey asked me to contribute a short essay for his new book, The Blogging Church: Sharing the Story of Your Church Through Blogs (neat idea for a book).
As I'm sure Brian realized at some point, a lot of the advice in the book (creating an online image, deciding who the blog's for, and improving your blog over time) will also be of interest to small business and garden-variety bloggers. I enjoy Brian's writing and think he has a sound grasp on what makes blogs work (or not). Good stuff, and red meat for anyone thinking of taking their church (or their business or their kittens) to the web.
Here's an excerpt from what I sent him.
That last fact is something I learn and re-learn every single week, and it's still the most surprising and illuminating dividend of thinking and writing in public.
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