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Guy Kawasaki & the art of the 5-sentence email

Ten Things to Learn This School Year

I’m intrigued by this bit of advice from Guy Kawasaki on the stuff you don’t learn in school (but should):

How to write a five-sentence email…Whether UR young or old, the point is that the optimal length of an email message is five sentences. All you should do is explain who you are, what you want, why you should get it, and when you need it by.

While exaggerated for effect, this strikes me as sound advice. And, in the context of a discussion about education, I’m reminded of the “hamburger essays” we used to have to write in school. Yeah, sure, there aren’t many times in life where you have to sit down and write an actual 5-paragraph essay, but they sure did encourage you to think about structure, rhetoric, and arc. As ever, that bit of constraint gives you the focus needed to improve the quality of your presentation.

Man, in retrospect, I’ve sent a lot of emails that could and should have been whittled down to five sentences (if that). Emailarrhea.

cronopio's picture

Maybe I'm missing something, but...

Maybe I’m missing something, but shouldn’t it be a FOUR-sentence email? 1-Who you are 2-What you want 3-Why you should get it 4-When you need it by Or is 5 “Kind regards”? Also you can ditch (1) in loads of emails. Your e-mail address often tells people who you are.

 
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Inbox Zero

The original 43 Folders series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way. Don’t miss the free video of Merlin’s Inbox Zero presentation.

Making Time

3-part series on attention management for artists and makers. Read Bad Correspondence, The Job You Think You Have, and One Clear Line.