43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


Bruce Lee: Productivity Dragon

The aptly named "Positivity Blog" recently had a rather compelling overview of Bruce Lee, Productivity Guru.

Like our own dear Merlin, Mr. Lee was from the Bay Area and took a lifelong interest in the fundamental rules underlying systems; unlike Mr. Mann, Bruce Lee could break Chuck Norris in half but never once listened to Zen Arcade.

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Everything I needed to know, I learned in the 1600s.

It's taken as a given that we now deal with more information than previous generations ever imagined, living lives in which "number of clicks" is a meaningful measure of time. As Spanish productivity guru Balthasar Gracian says:

There is more required nowadays to make a single wise man than formerly to make Seven Sages, and more is needed nowadays to deal with a single person than was required with a whole people in former times.

Except he wrote that in the 17th century.

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An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »