43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


Photography, and the Tolerance for Courageous Sucking

As I've started shooting photos more often, I've picked up on some interesting patterns: habits, if you like. And, as I struggle to absorb the insane physics of capturing light with some glass and a black box, I accept upfront that the improvements to my actual photos will be slow, incremental, and, largely undetectable to anybody but me -- a fact that's never more painfully clear than when I swoon over the work of the more talented friends who inspire me (Heather, Ryan and Chris each come to mind here).

But, being instantly great at this couldn't be further from the point. Although I started taking photos to become a better photographer, I keep taking them because I've learned to love the process. And, luckily, at least as far as I can tell, dedication to the process can't help but make you a better photographer -- or a better whatever, for that matter.

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An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »