I saw it at Borders on my lunch break yesterday. It's like an over-verbose version of the book with a lot of extra stuff thrown in. They must've thought DA's version wasn't clear enough. (For me the only difficult thing was the big-picture stuff, which isn't really addressed in the book.)

I suppose the clear, concise style of Allen's book isn't enough for the people who think more is more.

(Which sort of makes sense given some of the client e-mails I've seen that use whole paragraphs to describe something I could've described in one sentence.)