Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.
Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.
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Creative Constraints: Going to Jail to Get Free
Merlin Mann | Mar 24 2008
A Brief Message: No Resistance Is Futile Paul Ford has been posting six-word Twitter updates for a few weeks, and now he's also created the magnum opus of six-word criticism: sexological reviews of the 763 mp3s in this year's SxSW torrent. Writing on (the 200-words-or-less site) A Brief Message, Paul talks about how the constraint changed his approach and his thinking:
Yes. Constraints. As Paul shows, constraints get you thinking about the creative process in a whole new way. Me? I ♥ constraints. 30 seconds. 5 things. Less than 140 characters. In fact: Twitter's making me a stronger writer. I think harder about how to say more using fewer and shorter words. Nothing beats hitting the Twoosh. (140 chars) Let's close with a favorite quote on creative constraint from Anne Lamott's wonderful Bird by Bird. She explains that she keeps a one-inch-square picture frame on her desk to remind her of "short assignments:"
Well put. (And only 17 characters north of the Twoosh.) The Question to YouGot a good example of a creative constraint at work? 23 Comments
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Web promo copySubmitted by isaacszy on March 26, 2008 - 2:45pm.
When I wrote copy for an online electronics retailer, we had to provide the copy to the Webmasters in Excel spreadsheets with specs like "Between 70-80 characters" or "40 characters with spaces". So we got good at writing things like... Sound you can Feel.* 180w of power, 5-band EQ and MP3 input jacks let you take your tunes anywhere. $199.95 after rebates. » POSTED IN:
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