43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


Using GTD To Tame The Beast Inside Of Me

It's the central contradiction at the heart of our all-too-finite existence that we cannot reconcile the uncontainability of our dreams with the futile limitation of our resources. It's no wonder we've come rely on strategies to get through the day. In David Allen's world, the metaphor is the overloaded information-driven workplace. For Merlin, it's the in-box.

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The Annoying Productive Guy At Work: Shaming Users One Color At A Time

I was recently put in charge of on-site tech services after a two year apprenticeship as the assistant. Surveying the mess left to me by my former boss, I'm amazed at how many open projects he allowed to grind to a dead stop on his watch. I suppose it shouldn't come as too much of a surprise. Bloated from the effects of rapid growth, my company suffers from years of rampant position-creation and ill-considered solution grafts. Left to grapple with a culture of contradictory goals, incomplete training and an end-to-end process similar to Sartre's "No Exit" ("hell is other departments"), I'm surprised my predecessor got anything done at all.

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An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »