43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


Why don't you just shut up?

I subscribe to a lot of email discussion lists for the various secret yet high profile projects to which I contribute. Most of these lists are active, with five to ten new threads every day, each consisting of several messages. Even when the lists stay on topic, most of the time, my contribution to (and interested in) the conversation only lasts a few messages.

This creates a problem for me, as I am a neurotic email checker. Constantly seeing a stream of new messages that I am not reading makes me feel stressed out. I do not feel like I have to read them, but I do feel like SOMETHING must be done. But I cannot silence the threads by reading the messages, or by deleting them -- as soon as a new message comes in, the thread will be back, bolding up my inbox again.

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TOPICS: Email, gmail, inbox, mute



An Oblique Strategy:
Honor thy error as a hidden intention


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This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

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