43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.



24,000 Times Per Year

Seth’s Blog: What Matters Now: get the free ebook

A few months ago, Seth Godin asked about 70 people to talk about a word or phrase related to their own idea of What Matters Now. He collected them all into one big ol’ file, and now you can download a PDF of all those contributions, including pieces by folks like Elizabeth Gilbert, Kevin Kelly, Steven Pressfield, and, improbably enough, yours truly.

My essay’s called, Enough.

read more »

Help Me Figure Out How to Spend 12 More Hours a Week

punch_clock.jpgMinor milestone in my household coming soon: my son is starting preschool, meaning I'll suddenly have more time on my hands. It's only three mornings a week though; as much as I'd like to hire someone to read to me, it's not enough time to start anything major. But it is enough that I can't waste the opportunity. Four hours of quiet, non-Sprout time in the morning is perfect for getting the high-priority stuff out of the way. I need to come up with a game plan so I don't end up watching SportsCenter and fiddling with iTunes the whole time.

I have my own strategy, of course, but I wanted to ask the wise elders here how I should spend an extra 12 hours a week, and see if we can spot any holes in my plan.

read more »

Meeting Tokens, for creating time scarcity

My pal, Mike Monteiro, is making good on his idea to try giving his team Meeting Tokens.

'Meeting Tokens' by Mike Monteiro

Previously mentioned in this post about re-creating scarcity and, in more detail, in my IDEO talk.

Can't wait to hear how it goes. I love me some scarcity.

read more »

Vox Pop: Re-creating scarcity

I have a friend who told me he was thinking about giving his project managers a weekly pile of chips that could be redeemed for person-hours in meetings. So, to schedule firewalled, group face-time, the PM would need to cough up the equivalent number of tokens from her pile. Thus, one, long, all-hands meeting might require the whole week's stack. While, fewer, shorter meetings with smaller groups made the pile go further.

It was just an idea, and I'm pretty sure he never implemented it, but I think it's a fascinating concept. Why? Because I love the idea of re-introducing scarcity into systems that lack boundaries.

read more »



An Oblique Strategy:
Honor thy error as a hidden intention


Subscribe with Google Reader

Subscribe on Netvibes

Add to Technorati Favorites

Subscribe on Pageflakes

Add RSS feed

The Podcast Feed


Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »