43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


Slate Magazine on the market for "Zenware"

Sort of an add-on to the New York Times piece Merlin linked the other day about Scrivener and its cohort of new writing applications, Jeffrey MacIntyre at Slate coins a new term for programs that eschew the familiar, bloated twiddliness of Microsoft Office for simplicity:

There's an emerging market for programs that introduce much-needed traffic calming to our massively expanding desktops. The name for this genre of clutter-management software: zenware.

The philosophy behind zenware is to force the desktop back to its Platonic essence. There are several strategies for achieving this, but most rely on suppressing the visual elements you're used to: windows, icons, and toolbars. The applications themselves eschew pull-down menus or hide off-screen while you work. Even if you consider yourself inured to their presence, the theory goes, you'll benefit most from their absence.

read more »

NYT Magazine covers Scrivener, other OS X writing apps

An Interface of One’s Own

I was delighted to see my favorite OS X writing app, Scrivener, turn up in today's "The Medium" column of the New York Times Magazine. I reviewed Scrivener about a year ago, and still use it whenever I have to research, plan, and draft anything more complicated than a blog post. In fact, as luck would have it, I was actually working on my upcoming Macworld talk in Scrivener when I took a break to read the paper and saw this article. Kismet or something.

Columnist, Virginia Heffernan, notes the app's beloved full-screen capability:

To create art, you need peace and quiet. Not only does Scrivener save like a maniac so you needn’t bother, you also get to drop the curtain on life’s prosaic demands with a feature that makes its users swoon: full screen. When you’re working on a Scrivener opus, you’re not surrounded by teetering stacks of Firefox windows showing old Google searches or Citibank reports of suspicious activity. Life’s daily cares slip into the shadows. What emerges instead is one pristine and welcoming scroll: Your clean and focused mind.

High fives to other great apps mentioned in the article, including Ulysses, WriteRoom, and Nisus Writer. Slightly lower fives go to Microsoft Word, which, once again, takes its usual drubbing as The Application Everyone Wants To Get Away From™. Poor Microsoft Word, the mascara-smeared Gloria Swanson of word processors.

read more »



An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »