Pop Quiz, Hotshot
What well-known publication’s mailing list was I unsubscribing from here? The answer in a few paragraphs.
It’s astounding how many brands fall apart at the point where they hire an outside company to manage things like their PR, their conference, or their email list.
Because, at least in my experience, many of the companies who do any of those three things tend to care a lot less about how their client really looks – how much they really hew to the approach that made that organization interesting or unique in the first place — than they are with creating a turnkey service that’s easy to vend, purchase, and maintain. They sell scale.
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