Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.
Let OS X developers at the iPhone. Please.
Merlin Mann | Jan 11 2007
Like a lot of my friends, I (probably naively) took the announcement to mean that, as on my own Mac, I'd be able to install Cocoa applications built to take advantage of announced features like WebKit, Core Animation, and so on. Sure, given the foreseeable hardware limitations, these wouldn't be the exact applications that we're each running on our MacBooks today, but, hell, I'd take "OmniOutliner Mobile" or "iTerm Lite" or "Textmate for iPhone" in a heartbeat. No question.
Yesterday morning, though, I started to hear rumbles about the "inability for users to install additional applications of their choosing." And then later, after Brian from Gizmodo got a hands-on demo along with a sit-down with official Apple honchos, he noted...
...and I died a little inside.
Yes, there's still months for this to change, and yes, this is a 1.0, and yes, one reason the iPod became the iPod is because Cupertino retained 100% quality control (up to the point of individual musical taste). So I would completely understand why user-installable applications are off the table. Or how, as my friends have speculated, third-party functionality might be handled in a tightly controlled and for-pay way (ala iPod Games).
Yes I'd understand, but I'd feel like Apple was abandoning an opportunity to make this more than a phone, and more that an iPod, and even -- let's be frank about the elephant in the room -- much more than a Palm or a Pocket PC. There's the potential here for some serious George Jetson shit and it would be a pity not to capitalize on that as early as possible.
I hope our friends at Apple will clarify what we can expect this phone to do for us as Mac users and share that information with developers as soon as possible. To be more honest I guess I wish some C-level would pop in to say "Oh, silly. It's OS X: of course you can just drop mobile versions of your applications onto iTunes and they're installed for you!" But, regrettably for now, I think that ain't gonna happen. And it's a bummer.
This week there are a lot of excellent software companies wandering around the floor at Macworld scratching their heads and muttering to themselves about the under-development products that could really benefit from having OS X mobile functionality. They're anxious and thrilled to start doing what indie developers have always done for Apple -- provide the software that answers questions, solves problems, and gives us the personalized affordances to love using Apple hardware all the more.
When it hits stores this summer, the iPhone will be reaching thousands of people who "hate macs." And, as with the iPod, that's obviously the idea (note that this is not a "Mac Phone"). If our beloved OS X developers can introduce people on the other side to the richness and variety of the OS X Mac experience via this lovely phone, you can expect to make an extraordinary number of those former haters into new evangelists for the former "Apple Computer, Inc."
|EXPLORE 43Folders||THE GOOD STUFF|