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Microsoft to boldly go where Apple is already going...eventually

Microsoft changes tune on selling DRM-free songs

Exciting news on the digital music front. Microsoft plans to follow Apple's plan to sell DRM-free tracks from EMI to its extant army of Zune enthusiasts. Welcome to the social:

"The EMI announcement on Monday was not exclusive to Apple," said Katy Asher, a Microsoft spokeswoman on the Zune team, in an e-mail to the IDG News Service today. She said Microsoft has been talking with EMI and other record labels "for some time now" about offering unprotected music on its Zune players in an effort to meet the needs of its customers.

Way to innovate, Redmond. Once the period of EMI's exclusive deal with Apple has ended, this should make both Zune owners very happy.

[via: Boing Boing: Microsoft dropping DRM from Zune Music Store]

Jason's picture

I maintain that this is...

I maintain that this is a press release war, not Microsoft playing catch-up. Microsoft claims in the article you cite that they've been talking to EMI "for some time now." According to a notoriously inaccurate blog that claims to have interviewed an EMI representative, it was EMI and not Apple who "moved first." "EMI approached Apple about DRM free tracks, not the other way around." The article doesn't state that EMI approached Apple first; EMI could have been talking to Microsoft too, but that's not as appealing to post on a blog.

I really don't care who's first to issue a press release or even first to release an exciting product. The iPod wasn't the first MP3 player to hit store shelves, after all. As long as we're moving towards a future where I don't have to be locked in to any specific platform or player, I'll be happy.




An Oblique Strategy:
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