43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


First, care.

Asked and answered by the wonderful Frank Chimero:

Anonymous asked: 'How do you maintain focus (on work, dreams, goals, life)?'

You do one thing at a time.

You might be amazed how many times--and over how many years--a given person can ask this same simple question, hear that same simple response, and still find themselves casting about for the great and arcane "secret" to achieving real focus.

But, this is pretty much it. Mostly.

Although, I must add one important "Step Zero," borne of my own tedious experience.

Before you sweat the logistics of focus: first, care. Care intensely.

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Makebelieve Help, Old Butchers, and Figuring Out Who You Are (For Now)

Here's a video I made about a video I made. Consequently, it's also about writing a book, fake self-help, the long road to developing expertise, and the ups and downs of repeatedly asking the world to tell you who you are.

The video is long. As usual. This is how it works.

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An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »