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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

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Self-help addiction a $8.5B/year business

Science & Technology at Scientific American.com: SHAM Scam -- The Self-Help and Actualization Movement has become an $8.5-billion-a-year business. Does it work?

I remember thinking a lot of these same thoughts during the self-help mini-bubble of the late 80s/early 90s.

The "over and over" part is the key to understanding the "why" of what investigative journalist Steve Salerno calls the Self-Help and Actualization Movement (SHAM). In his recent book Sham: How the Self-Help Movement Made America Helpless (Crown Publishing Group, 2005), he explains how the talks and tapes offer a momentary boost of inspiration that fades after a few weeks, turning buyers into repeat customers. While Salerno was a self-help book editor for Rodale Press...extensive market surveys revealed that "the most likely customer for a book on any given topic was someone who had bought a similar book within the preceding eighteen months." The irony of "the eighteen-month rule" for this genre, Salerno says, is this: "If what we sold worked, one would expect lives to improve. One would not expect people to need further help from us--at least not in that same problem area, and certainly not time and time again."

Surrounding SHAM is a bulletproof shield: if your life does not get better, it is your fault--your thoughts were not positive enough. The solution? More of the same self-help--or at least the same message repackaged into new products. Consider the multiple permutations of John Gray's Men Are from Mars, Women Are from Venus -- Mars and Venus Together Forever, Mars and Venus in the Bedroom, The Mars and Venus Diet and Exercise Solution -- not to mention the Mars and Venus board game, Broadway play and Club Med getaway.

TOPICS: Books, Links

On MBW 48: Pick of the Week is Fly Gesture

MacBreak Weekly 48: The Next Big Thing

Hosts: Leo Laporte, Merlin Mann, Andy Ihnatko, The Macalope

Variable pricing comes to iTunes, iPhone hacks, and where's the Mac?

Here's a direct MP3 download of MBW 48.


My pick for this week's MacBreak Weekly is Fly Gesture, which is a nifty little freeware app from Flying Meat's boy genius, Gus Mueller. Like it says on FG's home page:

read more »

Tiger: New Safari tabs at your Command

As Mr. Gruber mentioned yesterday, 2.0 (Tiger) versions of Safari have added the ability to COMMAND-Return from within a web page’s form field in order to send the resulting page to a new tab (go ahead: try it in the 43F search field in the right column of this page). It also appears that you can COMMAND-Click most forms’ Submit buttons to similar effect. This builds on a feature available since (at least) the previous version of Safari in which you can COMMAND-Return in both the Address Bar and the Google Bar to generate a new, populated tab. (n.b: these also work in Safari 1.3 for Panther [Thanks, Roger.])

These may not seem revolutionary on the face of it, but as someone who’s already committed them to Safari muscle memory, I can assure you they’re wildly useful. A few random examples.

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Hack a Beautiful Resume

Before someone tells me that Colin Nederkoorn is a Mac/Apple thing, I already know :)

After hearing so many people complain about not knowing what a gorgeous resume looks like, I put together this article:

36 Beautiful Resume Ideas That Work

You don't need to be a resume designer to have a designer resume, but you do need to be able to recognize one.

And some of them even look like they were made on Macs.

Thoughts?

Jacob

GrandCentral + iPhone = ?

So I'm now completely hooked on GrandCentral, and am wondering if/how it will work with the iPhone I'm lusting after. Does anyone have any experience with using the two together?

-d.

Update: 43f Deals & Discounts

Just some quick reminders and news on a few current discounts and special deals available for 43f readers.

In somewhat related news, the Working and Living Life Smarter Conference announced last month is being rescheduled to a TBD date next year. Registrants have been notified and received refund info, but you should feel free to ask any questions to either the conference's organizer, Kay Ethier (sales at aboveandbeyondlearning daht com), or me. Will update when the new dates are announced -- I imagine that we'll have another discount to offer for 43f readers.

'Super Book'?

"Super Book"?

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Hot-rodding SideTrack for web browsing

Funny thing. I installed SideTrack primarily for its ability to emulate the “CTRL-click” (or “right-click”) on my one-button PowerBook. I tried it for a week, almost loved it and eventually disabled that one feature because it was driving me nuts (forever glancingly tapping the trackpad and getting contextual menus everywhere. Gaaah!). Well, the good news is that I love practically everything else about SideTrack and thought I’d share how I’m using it to hotrod my web surfing in particular.

So here’s screenshots of my setup, with notes where needed. Note that although I'm using Safari here, many of these bits should be even more applicable on Firefox, which generally allows more granular preferences control as well as more key bindings, I believe.

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Leopard Mail/iCal ToDos on the iPhone-- pretty simple

Pretty simple, but pretty lame. They don't look nice, but you can see the title of the To Do at least.

Here's how:

In Leopard, iCal and Mail share all their to dos. But only some of them will travel with IMAP-- and only those things that travel with IMAP (such as your Notes) can be read on the iPhone.

Only "Mail Calendars" will follow your IMAP. These "calendars" are strange beasts. They are visible in iCal, but they don't take events-- only to dos. You can create them in Mail, and after you've done so, you can create more through iCal.

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Cranking

Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »