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43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

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Google Docs Adds Over 300 New Templates

Google Docs Templates

Google Docs recently added over 300 templates for a variety of business documents, spreadsheets, and presentations. Need templates for a calendar, a letter, a resume, or even Avery-compatible labels? You're good to go.

My favorites are in the eclectic "Miscellaneous" section, where you'll find templates for athletes, parents, wedding or event planners, wine nerds, screenwriters -- even "animal guardians".

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iPhone Apps I'd Totally Buy

Detail from conext-specific location controls in OmniFocus for iPhoneAs I wrote yesterday, I'm loving the new iPhone apps on the iTunes store. Also, as we mentioned on MacBreak Weekly yesterday, it seems likely that we're just seeing the tip of the iceberg in terms of what people will do with that SDK.

But it got me thinking about the stuff I want -- the itches I want to scratch. So, iPhone developer friends. Please make these three apps.

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3 iPhone Media Apps (that Feel a Little Like Magic)

There are so many amazing new apps on the iPhone store that I hope to review here (and I'll certainly spend time on a few more over coming weeks), but today I want to point you to three applications that make me feel like I'm a music fan of the very-near-future -- where personalized data flies through the air, phones play rock music based on your personal preferences, and everybody listens to Silkworm on moving sidewalks and in tricked-out rocket cars.

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How Hard is MobileMe Really "Pushing"?

Push in the bush? Or sync with less stink? Look at me! I'm Merlin, and I'm writing funny headlines!

Apple's MobileMe Lacks True Push Syncing - InformationWeek

MobileMeAccording to many users, and as reported by numerous news outlets, Apple MobileMe's implied promise of instantaneous sync between between multiple devices (including, it had been implied, your desktop Mac) is not accurate. Since it appears that syncing from the desktop to anywhere else in "the cloud" can actually take as long as 15 minutes, many are questioning Apple's referring to this functionality as "Push" (as opposed to simply sped-up, automated "syncing"). Marin Perez of InformationWeek writes:

The gripe comes because data entered on their Macintosh or PC address books and calendars isn't immediately pushed to MobileMe's servers.

"Selecting Automatic in Mac OS X allows your computer to immediately sync and update when there are any changes on the MobileMe servers," read a support note on Apple's Web site. "Those changes come from your iPhone, iPod Touch, the MobileMe Web site, or another computer. Changes made on your computer will be synced to the MobileMe 'cloud' every 15 minutes."

You may have shared my slack-jawed gape and consequent fistbump when Phil Schiller's WWDC demo of MobileMe [free iTunes link] implied magically fast, truly instantaneous syncing. Because that's really hard to do well -- and implying MobileMe would enable such a thing suggested mighty technological leaps over the previous .Mac service, whose sync skills and reliability were famously uneven at best.

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Office Supply Fetish: Nerdy History of Tabs & Index Cards

Yay! Tabs!

Technology Review: Keeping Tabs

Here's a fascinating history of a small but influential idea that's touched the lives of every librarian, accountant, office supply fetishist, and web surfer: **the tab**.

The original tab signaled an information storage revolution and helped enable everything from management consulting to electronic data processing.

The tab's story begins in the Middle Ages, when the only cards were gambling paraphernalia. Starting in the late 14th century, scribes began to leave pieces of leather at the edges of manuscripts for ready reference. But with the introduction of page numbering in the Renaissance, they went out of fashion.

Apparently, the modern index card really hit its stride after file cards -- and the "randomly accessible, infinitely modifiable arrangement of data" they afforded -- became the province of a company founded by Melvil Dewey (yes, that Dewey):

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Panic's stevenf: Time to Dump FTP

stevenf.com ("Don't Use FTP")

Transmit is Panic's FTP app -- which does indeed support SFTPSteven Frank, one of the boys wonder behind Panic and their excellent Transmit app says it’s high time to dump FTP in favor of its smarter, sexier sister, SFTP. Of which Steven says “It’s secure, it’s consistently implemented, and it’s machine-readable.”

A lot of people who have used FTP daily for years are surprised to learn that they're sending everything in the clear -- that means the stuff you're uploading as well as your actual password. Makes you think twice about what you're throwing through the air as you update your blog templates via "free WiFi."

Steven says:

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An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »