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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

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.Mac: Future of a sleeping giant?

TUAW Interviews Merlin Mann

My tall, new friend Scott McNulty interviewed me yesterday for TUAW's Macworld coverage -- unintentionally providing me a fine bully pulpit from which to perpetuate my baseless theories and half-baked forecasts about how Apple might eat the lunches of about three different industries over the next couple years.

If they can pull it off, if they can fix .Mac, and if they have the vision to re-imagine themselves as the company who makes your entire digital world safe, fun, ubiquitous, and flawlessly integrated.

Anyhow, on with the motley, but stay tuned after the jump for value-added hand-waving.

So, exactly what the hell nonsense am I talking about here?

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Hand-picked, artisanal links for January 10th

TOPICS: Daily Links

NYT Magazine covers Scrivener, other OS X writing apps

An Interface of One’s Own

I was delighted to see my favorite OS X writing app, Scrivener, turn up in today's "The Medium" column of the New York Times Magazine. I reviewed Scrivener about a year ago, and still use it whenever I have to research, plan, and draft anything more complicated than a blog post. In fact, as luck would have it, I was actually working on my upcoming Macworld talk in Scrivener when I took a break to read the paper and saw this article. Kismet or something.

Columnist, Virginia Heffernan, notes the app's beloved full-screen capability:

To create art, you need peace and quiet. Not only does Scrivener save like a maniac so you needn’t bother, you also get to drop the curtain on life’s prosaic demands with a feature that makes its users swoon: full screen. When you’re working on a Scrivener opus, you’re not surrounded by teetering stacks of Firefox windows showing old Google searches or Citibank reports of suspicious activity. Life’s daily cares slip into the shadows. What emerges instead is one pristine and welcoming scroll: Your clean and focused mind.

High fives to other great apps mentioned in the article, including Ulysses, WriteRoom, and Nisus Writer. Slightly lower fives go to Microsoft Word, which, once again, takes its usual drubbing as The Application Everyone Wants To Get Away From™. Poor Microsoft Word, the mascara-smeared Gloria Swanson of word processors.

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Links for January 3rd

TOPICS: daily-links

Mindful eating and keeping weight off

Reason Magazine - Secrets of Weight Loss Revealed!

This review of two recent diet books underscores what most of us already know all too well: while it's easy enough to drop a few pounds for a short while, it's nearly impossible to lose a lot of weight for a long time.

What caught my attention for anyone wishing to apply some fancy book-learning directly to the affected area was this chunk of insight on eating mindfully -- alongside a smart bit of life-hacky weight loss advice:

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Philipp Lenssen's excellent AdSense tips

Google AdSense Tips

Having noticed Google's new "Newbie Central" site, Google Blogoscoped's Philipp Lenssen posted a swell pile of his own best tips for improving AdSense performance on your site. Linked here because (at least IMHO) it's depressingly rare to find useful, non-douchey advice about making money with a website.

Typical of the sage stuff from PL:

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Cranking

Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »