43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


43 Folders Wiki

The 43F wiki is up.

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Subscribe to Make Magazine for 40% off

One year delivered to your fetid little house for only $35/year (cheap). Order direct from O'Reilly to have your subscription start with Issue #1.

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The popularity of that prime number

The recent volume of email, calls, and IMs about a single issue makes me think it’s time to state something publicly and explicitly: 43 Things is not related to 43 Folders in any way. Full stop.

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Say hi to MoleskineUS

Short version

I’m pleased to announce that MoleskineUS is our new partner for Moleskine notebooks.

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How to be a product 43 Folders loves (and reviews)

(Pardon a largely administrative post.)

I’ve been pleased to receive so many inquiries from people who’d like me to look at their application or hardware device in order to mention it here on 43 Folders. This is good. I love looking at stuff. It’s what I do.

But to save us both time and misunderstanding going forward, here’s a rough idea of the factors that are more likely to get your stuff mentioned here (in more or less descending order of importance). Only #1 is really set in stone, but please do read all the way through before prodding me to talk about your product—especially if it costs anything at all to use.

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43 Folders Meetup: MacWorld SF '05

Maybe House of Shields on 1/12? Kindly opine if you'll be in SF and are thinking of attending.

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43 Folders @ OS X Con

Danny O'Brien and I will be presenting at O'Reilly's OS X Con in Santa Clara this month. “Life Hacks” and “43 Folders” taste great together.

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Small milestones and some Friday remainders

Wow. Crazy month. One hundred fifty thousand unique nerds stopped by here in the last 30 days. That’s just nuts. God knows I’d love to give most of you a peck on the cheek for it, but for now I’ll just say “thanks a million.”

So to concurrently celebrate our one month annniversary, 400th Google Group member, and the soft launch of our sweet 43F Schwag Room, I’m doing what any productive person would do: I’m taking the weekend off.

Still I wanted to leave you with something, so here’s another quick batch of reamaindered tips to play with and cogitate upon. Have fun, enjoy your weekend, and see you kids on Monday.

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An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »